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Why do you need a record label as an upcoming musician or Highlife  artist? 

Do you want to know why it is necessary to be signed to a record label as an upcoming artist in Nigeria Music currently?

Make sure you read this article to the last word because I will walk you through the benefits of signing a record deal as an upcoming music artist in Nigeria.

There are numerous benefits that come with record label deals for upcoming artists in a very competitive  Naija Mp3 music industry like Nigeria's music industry.

One of the major goals of thousands of upcoming artists in Nigeria is to get a record label deal.
The process of getting signed to a record label is getting harder every day because thousands
of upcoming music artists are looking for the same position.

It may be difficult for you to succeed in the Nigerian hip hop music industry without a record label deal especially if you don't have enough money to promote your music as an upcoming artist.

Quick publicity to the entertainment industry
You must be signed to a popular record label in Nigeria if you want to get quick publicity in the Nigerian music industry and globally.
Even though you are on social media for years and updating your social media profile with your music content. You will become a celebrity and popular as soon as you get a record label deal from a popular and successful music company.

Immediately after the news has broken the internet and your social media followers will increase drastically.
Aside from that, you will start getting massive traffic on your YouTube channel (in case you have one) Likewise, you start to get traffic on your music streaming platforms like Apple Music, Spotify, and other music streaming platforms.
You will change from being an upcoming artist to a newly signed artist once you get a record
label deal from a popular company whether in Nigeria or other countries of the world

Regular music promotion

If you are one of the few upcoming artists that get a record label deal immediately you will have the opportunity to regularly promote music on several platforms like social media advertisement, radio or television advert, music streaming advertising, and more.
These are some of the most effective methods of promoting from being an upcoming artist to
becoming a successful music artist in a short time.

Music promotion is one of the most difficult aspects of the South African  music industry at the moment because it does not come cheap. Regardless of your financial status, you need to invest millions of naira monthly.

An upcoming artist I won't have enough money to invest to promote his or her music content.
That is why it is necessary to get a record label so that they will be able to do it for you without spending money of your own on music promotion.

International recognition

International recognition is one of the major benefits of being signed to a record label in Nigeria

at the moment because a lot of the available or successful music record labels in Nigeria at the moment are very popular globally.
So once you have the opportunity to get signed into any of these record labels you will begin to get international recognition which will boost your music fan base.
Running your Swahili songs and  music career on an existing music strategy that is
working

Another benefit of getting a record label deal as an upcoming artist is getting the opportunity to work with professionals that have been in the entertainment industry for long periods.
You need to know that there are strategies for producing and promoting music in all countries of the world.

Experienced music production and promotion strategy is one of the reasons why some
upcoming artists have not succeeded in the music industry even after spending a lot of money on music promotion.
A lot of these professionals have years of experience, so they will be able to use their
experience in the music industry to produce and promote your music.
Their music promotion and production strategy is effective because they have been in the industry for a long time.

In Conclusion

Now you know why you need a record label deal as an upcoming artist in Nigeria. It will help you to boost your music career if you have the opportunity to be signed into any of the popular record labels in Nigeria currently.

Your next line of action is to get the attention of record label CEOs or social media influencers that will repost your music video or other content so that it can reach music label executives that will sign you.

How to get record label deals in Nigeria as of 2023

Post your music content on social media regularly
It is necessary to make good use of your social media account because it is one of the tools that can help you to become a successful artist in today's world regardless of where you are.
Make sure to upload your music content every day especially on Instagram and TikTok because millions of Nigerian use these popular social media applications.

Attend music concert

You need to attend music concerts both near and far because you have the opportunity to meet
successful artists and record label CEOs. In case you have the opportunity to perform live in a music concert, then you will surely get the attention of a lot of people including successful artists
and record label CEOs that will sign you.
Music promotion
There are several influencers that you can pay to promote your music content online, you can
also make use of music bloggers that charge upcoming artists to promote their music content.
It is necessary to engage in research so that you will be able to know the best social media
influencer or Hausa music  that will help you to promote your music content properly so that you will be able to get more publicity till you get a record label deal.
Once you follow the instructions above you will be able to get a record label deal in Nigeria regardless of your music genre.